{"product_id":"arctic-fox-semi-permanent-hair-dye-purple-af-vegan-cruelty-free-ammonia-free-8-fl-oz","title":"Arctic Fox Semi-Permanent Hair Dye - Purple AF | Vegan, Cruelty-Free, Ammonia-Free - 8 Fl Oz","description":"\u003cul\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that works on platinum to light brown hair. Achieve bold, vivid results on lightened hair or subtle tints on darker shades. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e CUSTOM COLOR BLENDING: Mix Purple AF with other shades to create unique hues. Combine with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color transformations. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e VEGAN INGREDIENTS ONLY: Made with vegan, cruelty-free ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle coloring experience. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e CONDITIONS WHILE COLORING: This semi-permanent hair dye is gentle for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft, nourished, and healthy. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e LONG-LASTING FORMULA: Enjoy long-lasting color that resists smearing and fading. Free from peroxide, ammonia, ethyl alcohol, and PPD. Features a pleasant scent for a comfortable application. \u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n position: absolute;\n width: 50%;\n height: 100%;\n top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: auto;\n right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n display: table;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 0px;\n padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n display: table-cell;\n vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n max-width: 1464px;\n min-width: 800px;\n margin-left: auto;\n margin-right: auto;\n word-wrap: break-word;\n overflow-wrap: break-word;\n word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n line-height: 25px;\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n padding-left: 80px;\n padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n width: 80px;\n line-height: 40px;\n font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n left: 40px;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 13: Carousel\n *\/\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-description-wrapper {\n position: absolute;\n top: 0;\n left: 0;\n width: 100%;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-description {\n display: table;\n width: 50%;\n height: 100%;\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-table-cell {\n display: table-cell;\n vertical-align: middle;\n text-align: left;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-13 .aplus-card-table-cell {\n text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-text-background {\n background: rgba(0, 0, 0, 0.6);\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-body {\n padding: 20px 40px 0 0;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-13 .aplus-card-body {\n padding: 20px 0 0 40px;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-pagination-wrapper {\n position: absolute;\n top: 92%;\n width: 100%;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n .aplus-v2 .premium-aplus-module-13 .aplus-carousel-container {\n position: relative;\n }\n\n .aplus-v2 .premium-aplus-module-13 .aplus-carousel-element {\n position: relative;\n width: 100%;\n }\n\n .aplus-v2 .premium-aplus-module-13 .aplus-card-link-button {\n text-align: center;\n padding-top: 20px;\n }\n\n .aplus-v2 .premium-aplus-module-13 .aplus-text-background,\n .aplus-v2 .premium-aplus-module-13 .aplus-text-background h1,\n .aplus-v2 .premium-aplus-module-13 .aplus-text-background h5,\n .aplus-v2 .premium-aplus-module-13 .aplus-text-background ol,\n .aplus-v2 .premium-aplus-module-13 .aplus-text-background ul,\n .aplus-v2 .premium-aplus-module-13 .aplus-text-background ol .a-list-item,\n .aplus-v2 .premium-aplus-module-13 .aplus-text-background ul .a-list-item {\n color: #fff;\n }\n\n\u003c\/style\u003e \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n background: #fff;\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n display: block;\n width: 100%;\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n visibility: hidden;\n opacity: 0;\n height: 0;\n transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n visibility: visible;\n opacity: 1;\n height: auto;\n height: calc-size(auto);\n min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n position: relative;\n list-style-type: none;\n cursor: pointer;\n border: 2px solid #E6E6E6;\n background: #fff;\n border-radius: 3px;\n margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n text-align: center;\n border-radius: 3px;\n display: inline-block;\n font-weight: 500;\n position: absolute;\n color: #fff;\n top: 10px;\n left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n content: \"Q\";\n background: #505050;\n transition: background 0.1s linear;\n z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n content: \"A\";\n background: #DF7600;\n color: #000000;\n z-index: 1;\n transform: translateY(0px);\n transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n position: absolute;\n top: 25px;\n border: 10px solid transparent;\n border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n top: 15px;\n border-top-color: transparent;\n border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 9: Comparison table - carousel\n *\/\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table {\n max-height: 700px;\n overflow: hidden;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-secondary-color,\n .aplus-v2 .premium-aplus-module-9 .aplus-secondary-color {\n background-color: #262626;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-primary-color {\n background-color : #fff;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-secondary-text-color,\n .aplus-v2 .premium-aplus-module-9 .aplus-secondary-text-color {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-primary-text-color {\n color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-display-none {\n display: none;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-primary-border {\n border: 0.16px solid #000;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-secondary-border {\n border: 0.16px solid #fff;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-primary-border-checkbox {\n border: 2.4px solid #000;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-secondary-border-checkbox {\n border: 2.4px solid #fff;\n}\n\n.aplus-v2 .premium-aplus-module-9 .base-container {\n position: relative;\n height: 700px;\n}\n\n\/* Setup three basic containers (left, center, and right) *\/\n.aplus-v2 .premium-aplus-module-9 .aplus-comparison-table-content-container {\n position: absolute;\n width: 33.33%;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-comparison-table-content-container.aplus-comparison-table-left-content {\n top: 0;\n left: 0;\n text-align: left;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-comparison-table-content-container.aplus-comparison-table-left-content {\n text-align: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-comparison-table-content-container.aplus-comparison-table-center-content {\n height: 100%;\n top: 0;\n left: 50%;\n -ms-transform: translate(-50%);\n -webkit-transform: translate(-50%);\n -moz-transform: translate(-50%);\n transform: translate(-50%);\n text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-9 .aplus-comparison-table-content-container.aplus-comparison-table-right-content {\n top: 0;\n right: 0;\n}\n\n\/* Setup description of base item to compare with others *\/\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-base-item-container {\n position: relative;\n height: 700px;\n background-position: center;\n background-size: cover;\n}\n\n\/* overrides AUI carousel card text-align: center *\/\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-base-item-caption,\n .aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-carousel-element-caption {\n position: absolute;\n text-align: left;\n padding: 10px;\n left: 25%;\n right: 25%;\n top: 48px;\n font-size: 22px;\n letter-spacing: 0.12px;\n line-height: 1.2;\n}\n\n\/* overrides AUI carousel card text-align: center *\/\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-base-item-caption,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-carousel-element-caption {\n text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-base-item-caption.aplus-primary-text-color,\n .aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-carousel-element-caption.aplus-primary-text-color {\n background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-base-item-caption.aplus-secondary-text-color,\n .aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-carousel-element-caption.aplus-secondary-text-color {\n background: rgba(0,0,0,0.5);\n}\n\n\/* Setup carousel styling *\/\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-carousel {\n position: relative;\n max-width: 488px;\n}\n\/* 1464 \/ 3 = 488 *\/\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-carousel-element {\n width: 488px;\n height: 700px;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-carousel-nav .carousel-slider-circle.aplus-carousel-active {\n background-color: #DE7921;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-carousel-element-container {\n position: relative;\n height: 100%;\n}\n\n\/* Setup table styling *\/\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-main-container {\n position: relative;\n width: 100%;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-container {\n vertical-align: middle;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-header {\n padding: 0 20px;\n width: auto;\n transform: translateY(50%);\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-content td {\n width: 33%;\n padding-top: 19.2px;\n padding-bottom: 19.2px;\n vertical-align: middle;\n letter-spacing: 0.16px;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-content tr:first-of-type td {\n padding-top: 10%\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-content tr:last-of-type td {\n padding-bottom: 15%;\n}\n\n\n\n\/* Setup styling for 'tickboxes' (APLUS-TRUE or APLUS-FALSE feature details) *\/\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-tickbox {\n width: 35px;\n height: 35px;\n -webkit-border-radius: 50%;\n -moz-border-radius: 50%;\n border-radius: 50%;\n margin-left: auto;\n margin-right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-checkmark {\n width: 35px;\n height: 25px;\n -ms-transform: translateX(-15%) translateY(-10%) rotate(45deg);\n -webkit-transform: translateX(-15%) translateY(-10%) rotate(45deg);\n transform: translateX(-15%) translateY(-10%) rotate(45deg);\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-checkmark-stem {\n position: absolute;\n width: 12px;\n height: 4px;\n left: 16px;\n top: 18.4px;\n -webkit-border-radius: 25%;\n -moz-border-radius: 25%;\n border-radius: 25%;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-comparison-table-checkmark-kick {\n position: absolute;\n width: 4px;\n height: 22.4px;\n left: 24px;\n top: 0;\n -webkit-border-radius: 25%;\n -moz-border-radius: 25%;\n border-radius: 25%;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-pagination-container {\n position: absolute;\n bottom: 12px;\n width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-9.aplus-comparison-table .aplus-link-container {\n position: absolute;\n bottom: 40px;\n left: 50%;\n transform: translate(-50%, -100%);\n}\n\n.a-carousel-display-single .a-carousel-card img {\n object-fit: cover;\n width: 100%;\n height: 100%;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 12: Nav Carousel\n *\/\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-card {\n position: relative;\n width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-container {\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container {\n \/* Match the aspect ratio of the desktop image uploaded via the editor (1464px x 600px) *\/\n padding-top: calc(600 \/ 1464 * 100%); \/* ~40.983% *\/\n height: 0;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container \u003e div {\n position: absolute;\n width: 100%;\n height: 100%;\n top: 0;\n left: 0;\n}\n\n\/* Override AUI styles. It poorly attempts to measure the slide heights before waiting until images load. *\/\n.aplus-v2 .premium-aplus-module-12 .a-carousel-viewport {\n height: 100% !important;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-image img {\n width: 100%;\n height: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-details-wrapper {\n position: absolute;\n top: 0;\n width: 50%;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-detail {\n display: table;\n width: 100%;\n height: 100%\n}\n\n.aplus-v2 .premium-aplus-module-12 .card-description {\n text-align: left;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .card-description {\n text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-table-cell {\n display: table-cell;\n vertical-align: middle;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background {\n padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color {\n background: rgba(0, 0, 0, 0.5);\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h1,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h5,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol .a-list-item,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul .a-list-item {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .description {\n margin-top: 20px;\n}\n\n\/* nav *\/\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions {\n position: absolute;\n top: 20px;\n width: 100%;\n text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn {\n display: inline-block;\n margin: 7px 10px;\n cursor: pointer;\n border-radius: 30px;\n border: 2px solid #000;\n line-height: 2.5em;\n min-width: 200px;\n background-color: #fff;\n white-space: nowrap;\n color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-index {\n display: none;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.aplus-active {\n border-color: #fff;\n background-color: #000;\n color: #fff;\n}\n\n\/**\n * Regimen template specific css\n *\/\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n text-align: right;\n top: 50%;\n width: 250px;\n right: 75px;\n -webkit-transform: translateY(-50%);\n -moz-transform: translateY(-50%);\n -o-transform: translateY(-50%);\n transform: translateY(-50%);\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n text-align: left;\n top: 50%;\n left: 75px;\n right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n display: inline-block;\n margin: 10px 10px;\n cursor: pointer;\n border-radius: 30px;\n border: 2px solid #000;\n width: 220px;\n background-color: #fff;\n padding: 2px 0 2px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active {\n border-color: #fff;\n background-color: #000;\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-index {\n color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-label {\n color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n display: inline-block;\n width: 12px;\n color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-label {\n color: #000;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n margin-left: 0px;\n margin-right: 6px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen {\n position: absolute;\n top: 0;\n left: 0;\n width: 100%;\n background-color: #000;\n opacity: 0.5;\n text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen .aplus-headline {\n color: #fff;\n line-height: 2em;\n}\n\n\/**\n * Navigation template specific css\n *\/\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-carousel-actions {\n background-color: rgba(0, 0, 0, 0.8);\n top: 0px;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn {\n padding: 8px;\n color: #fff;\n background-color: transparent;\n border: none;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn.aplus-active {\n text-decoration: underline;\n text-underline-offset: 0.8em;\n text-decoration-thickness: 3px;\n background-color: transparent;\n border: none;\n}\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 8: Hero Video module\n *\/\n\n.aplus-v2 .premium-aplus-module-8 .premium-aplus-module-8-video {\n position: relative;\n width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-8 .video-placeholder {\n padding-bottom: 40.984%; \/* Video or image required size 1464 : 600 = 40.9836 *\/\n}\n\n.aplus-v2 .premium-aplus-module-8 .video-container {\n position: absolute;\n top: 0;\n width: 100%;\n height: 100%;\n}\n\n\/*Override the default VSE video player size*\/\n.aplus-v2 .premium-aplus-module-8 .video-js.vjs-fluid {\n padding: 0;\n}\n\n\u003c\/style\u003e \u003cdiv class=\"aplus-content-wrapper\"\u003e\n \u003cdiv class=\"celwidget aplus-module premium-module-13-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-13-carousel\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-13\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-13-carousel-0\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-slide-0\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Purple AF is a true purple semi-permanent hair dye.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/cfc6fd3e-dfff-4e77-8dff-303f6e8f19a3.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-slide-1\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Purple AF on varying hair levels\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/25cc0d42-b942-4893-89d6-6106b9a1e5e8.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-slide-2\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Our Hues on You\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/45ec48e4-d336-4fee-bbf2-e55dcff368c2.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-slide-3\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Trusted by The Fox Fam\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4e621bf2-f920-49aa-96bf-e87bfeca0d23.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-wrapper\"\u003e \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-mantle.aplus-module .aplus-pagination-dots {\n margin: 0;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot {\n display: inline-block;\n list-style: none;\n}\n\n.aplus-mantle.aplus-module .aplus-carousel-nav {\n text-align:center;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle {\n display: inline-block;\n cursor: pointer;\n height: 15px;\n width: 15px;\n border: 1px solid #000;\n border-radius: 20px;\n background-color: #fff;\n margin-left: 5px;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle.aplus-carousel-active {\n background-color: #DE7921;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot--display-none {\n display: none;\n}\n\n\u003c\/style\u003e\n \n \u003cdiv class=\"aplus-mantle aplus-module\"\u003e\n \u003cdiv class=\"aplus-carousel-nav\"\u003e\n \u003cul id=\"aplus-pagination-group-0-premium-aplus-13-carousel-0\" class=\"aplus-pagination-dots\" aria-label=\"tablist-section\" role=\"tablist\"\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block aplus-carousel-active\" aria-selected=\"true\" data-action=\"aplus-pagination-dot-action-0-premium-aplus-13-carousel-0\" data-aplus-pagination-dot-action-0-premium-aplus-13-carousel-0='{\"page\": 1}' aria-label=\"slide-1\" aria-controls=\"premium-aplus-13-carousel-0-slide-0\" tabindex=\"0\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-0-premium-aplus-13-carousel-0\" data-aplus-pagination-dot-action-0-premium-aplus-13-carousel-0='{\"page\": 2}' aria-label=\"slide-2\" aria-controls=\"premium-aplus-13-carousel-0-slide-1\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-0-premium-aplus-13-carousel-0\" data-aplus-pagination-dot-action-0-premium-aplus-13-carousel-0='{\"page\": 3}' aria-label=\"slide-3\" aria-controls=\"premium-aplus-13-carousel-0-slide-2\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-0-premium-aplus-13-carousel-0\" data-aplus-pagination-dot-action-0-premium-aplus-13-carousel-0='{\"page\": 4}' aria-label=\"slide-4\" aria-controls=\"premium-aplus-13-carousel-0-slide-3\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-8-hero-video aplus-premium\" cel_widget_id=\"aplus-premium-module-8-hero-video\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-8\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-module-8-video\"\u003e \u003cdiv class=\"a-section a-spacing-none video-placeholder\"\u003e\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none video-container\"\u003e \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .vse-video-player-title, .aplus-v2 .vse-lightPlayer-vendor{\n display:none;\n}\n\n#aplus .vse-video-player-title, #aplus .vse-lightPlayer-vendor{\n display:none;\n}\n\n\u003c\/style\u003e \u003cdiv id=\"fbb04155-567f-4943-bd92-975ce4950be3\" style=\"width:100%; height:100%;\"\u003e\n\n\n\n\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/01n25BjbgEL.css?AUIClients\/VSEPlayer\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/51NP-5Gx4JL._RC|11s4jq82GaL.css_.css?AUIClients\/Brila\"\u003e\n\u003cdiv data-csa-c-component=\"aplus-vse-video-widget\" data-csa-c-content-id=\"amzn1.ive.seller.video.0a854d770f504ccfbe3ef01c30849898\" data-csa-c-cs-type=\"vse\" data-csa-c-painter=\"vse-player\" data-csa-c-slot-id=\"aplus-ive-player\" data-csa-c-type=\"widget\" data-csa-op-log-render=\"\" class=\"a-section vse-player-container\"\u003e\n\u003cdiv class=\"vse-airy-container vse-player-container none \"\u003e\n\u003cdiv id=\"ive-aplus-46076-player-label-container\" data-element-id=\"ive-player-label-container\" class=\"a-section a-spacing-none ive-player-label-container\"\u003e\n\u003cspan class=\"a-declarative\" data-action=\"a-popover\" data-a-popover='{\"name\":\"ive-aplus-46076-label-type-tooltip\",\"width\":\"300\",\"position\":\"triggerRight\",\"dataStrategy\":\"preload\"}'\u003e\u003c\/span\u003e\u003cdiv class=\"a-popover-preload\" id=\"a-popover-ive-aplus-46076-label-type-tooltip\"\u003e\n\u003cspan class=\"ive-demo-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video showcases the product in use.\u003c\/span\u003e\u003cspan class=\"ive-assembly-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video guides you through product setup.\u003c\/span\u003e\u003cspan class=\"ive-comparison-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video compares multiple products.\u003c\/span\u003e\u003cspan class=\"ive-unboxing-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video shows the product being unpacked.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0\" class=\"vse-player\" data-element-id=\"vse-player-container\"\u003e\u003cdiv id=\"aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container\" style=\"width:100%; height:100%\"\u003e\u003cdiv disablepictureinpicture=\"true\" playsinline=\"true\" class=\"video-js brila-video-js vjs-paused vjs-controls-enabled vjs-workinghover vjs-v7 vjs-user-active vjs-fluid aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container-element-dimensions\" id=\"aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container-element\" tabindex=\"-1\" lang=\"en\" style=\"width:100%; height:100%;\"\u003e\n\u003cdiv id=\"altText-aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container\" class=\"ive-alttext-container\" tabindex=\"0\" role=\"description\" aria-label=\"Click to play video, Purple AF Mixing Video\"\u003e\u003c\/div\u003e\n\u003cvideo id=\"aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container-element_html5_api\" class=\"vjs-tech\" playsinline=\"playsinline\" disablepictureinpicture=\"true\" tabindex=\"-1\" role=\"application\" preload=\"auto\" poster=\"https:\/\/m.media-amazon.com\/images\/I\/A1hkA8Cc3xL.jpg\" src=\"blob:https:\/\/www.amazon.com\/6ec40758-e382-4a3b-94bb-ebd246d42adf\"\u003e\u003c\/video\u003e\u003cdiv class=\"vjs-poster\" tabindex=\"-1\" aria-disabled=\"false\" style='background-image: url(\"https:\/\/m.media-amazon.com\/images\/I\/A1hkA8Cc3xL.jpg\");'\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-text-track-display\" aria-live=\"off\" aria-atomic=\"true\"\u003e\u003cdiv style=\"position: absolute; inset: 0px; margin: 1.5%;\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-loading-spinner\" dir=\"ltr\"\u003e\u003cspan class=\"vjs-control-text\"\u003eVideo Player is loading.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbutton class=\"vjs-big-play-button\" type=\"button\" title=\"Click to play video\" aria-disabled=\"false\" tabindex=\"-1\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eClick to play video\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-control-bar\" dir=\"ltr\"\u003e\n\u003cbutton class=\"vjs-play-control vjs-control vjs-button\" type=\"button\" title=\"Play\" aria-disabled=\"false\" aria-label=\"Play\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003ePlay\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-volume-panel vjs-control vjs-volume-panel-horizontal\"\u003e\n\u003cbutton class=\"vjs-mute-control vjs-control vjs-button vjs-vol-3\" type=\"button\" title=\"Mute\" aria-disabled=\"false\" aria-label=\"Mute\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eMute\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-volume-control vjs-control vjs-volume-horizontal\"\u003e\u003cdiv tabindex=\"0\" class=\"vjs-volume-bar vjs-slider-bar vjs-slider vjs-slider-horizontal\" role=\"slider\" aria-valuenow=\"100\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-label=\"Volume Level\" aria-live=\"polite\" title=\"Volume Level\" aria-valuetext=\"100%\"\u003e\n\u003cdiv class=\"vjs-mouse-display\"\u003e\u003cdiv class=\"vjs-volume-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-volume-level\"\u003e\u003cspan class=\"vjs-control-text\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-current-time vjs-time-control vjs-control\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eCurrent Time \u003c\/span\u003e\u003cspan class=\"vjs-current-time-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-time-control vjs-time-divider\" aria-hidden=\"true\"\u003e\u003cdiv\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-duration vjs-time-control vjs-control\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eDuration \u003c\/span\u003e\u003cspan class=\"vjs-duration-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-progress-control vjs-control\"\u003e\u003cdiv tabindex=\"0\" class=\"vjs-progress-holder vjs-slider vjs-slider-horizontal\" role=\"slider\" aria-valuenow=\"0\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-label=\"Scrubber bar\" title=\"Scrubber bar\"\u003e\n\u003cdiv class=\"vjs-load-progress\"\u003e\u003cspan class=\"vjs-control-text\"\u003e\u003cspan\u003eLoaded\u003c\/span\u003e: \u003cspan class=\"vjs-control-text-loaded-percentage\"\u003e0%\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-mouse-display\"\u003e\u003cdiv class=\"vjs-time-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-play-progress vjs-slider-bar\" aria-hidden=\"true\"\u003e\u003cdiv class=\"vjs-time-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-live-control vjs-control vjs-hidden\"\u003e\u003cdiv class=\"vjs-live-display\" aria-live=\"off\"\u003e\n\u003cspan class=\"vjs-control-text\"\u003eStream Type \u003c\/span\u003eLIVE\u003c\/div\u003e\u003c\/div\u003e\n\u003cbutton class=\"vjs-seek-to-live-control vjs-control\" type=\"button\" title=\"Seek to live, currently behind live\" aria-disabled=\"false\" aria-label=\"Seek to live, currently behind live\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eSeek to live, currently behind live\u003c\/span\u003e\u003cspan class=\"vjs-seek-to-live-text\" aria-hidden=\"true\"\u003eLIVE\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-remaining-time vjs-time-control vjs-control\" tabindex=\"0\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eRemaining Time \u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e-\u003c\/span\u003e\u003cspan class=\"vjs-remaining-time-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-custom-control-spacer vjs-spacer \"\u003e \u003c\/div\u003e\n\u003cdiv class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cdiv class=\"vjs-playback-rate-value\" id=\"vjs-playback-rate-value-label-aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container-element_component_320\"\u003e1x\u003c\/div\u003e\n\u003cbutton class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Playback Rate\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-describedby=\"vjs-playback-rate-value-label-aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container-element_component_320\" aria-label=\"Playback Rate\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003ePlayback Rate\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Chapters\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Chapters\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eChapters\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-title\" tabindex=\"-1\"\u003eChapters\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Descriptions\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Descriptions\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eDescriptions\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003edescriptions off\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Captions\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Captions\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eCaptions\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003eCaptions off\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Audio Track\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Audio Track\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eAudio Track\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected vjs-main-menu-item\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003edefault\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"vjs-fullscreen-control vjs-control vjs-button\" type=\"button\" title=\"Fullscreen\" aria-disabled=\"false\" aria-label=\"Fullscreen\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eFullscreen\u003c\/span\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-error-display vjs-modal-dialog vjs-hidden \" tabindex=\"-1\" aria-describedby=\"aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container-element_component_524_description\" aria-hidden=\"true\" aria-label=\"Modal Window\" role=\"dialog\"\u003e\n\u003cp class=\"vjs-modal-dialog-description vjs-control-text\" id=\"aplus-46076-player-71f87b9f-59ef-4b30-9a81-56eedc0eade0-container-element_component_524_description\"\u003eThis is a modal window.\u003c\/p\u003e\n\u003cdiv class=\"vjs-modal-dialog-content\" role=\"document\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"vse-video-player-title\"\u003e Purple AF Mixing Video\u003c\/h1\u003e\n\u003cspan data-element-id=\"vse-lightPlayer-content-provider\" class=\"vse-lightPlayer-vendor a-size-mini\"\u003e Merchant Video\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-13-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-13-carousel\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-13\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-13-carousel-2\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"5\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-0\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Every Shade. Zero Chill. Red and Pink.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ac9c33e3-6798-42ec-95d2-ad66cc688d9c.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"5\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-1\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Every Shade. Zero Chill. Orange and Yellow.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ae795790-ddf5-4c15-bdc7-7ef6f69d576b.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"5\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-2\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Every Shade. Zero Chill. Green.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e6917b1e-81b4-4165-b276-87c3667c39c0.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"5\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-3\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Every Shade. Zero Chill. Blue.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d20f8478-1a65-41bf-a80c-232003692b1e.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"5\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-4\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Every Shade. Zero Chill. Purple and Neutral.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e411b047-c049-4612-a38a-613a2d37d6b9.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-wrapper\"\u003e \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-mantle.aplus-module .aplus-pagination-dots {\n margin: 0;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot {\n display: inline-block;\n list-style: none;\n}\n\n.aplus-mantle.aplus-module .aplus-carousel-nav {\n text-align:center;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle {\n display: inline-block;\n cursor: pointer;\n height: 15px;\n width: 15px;\n border: 1px solid #000;\n border-radius: 20px;\n background-color: #fff;\n margin-left: 5px;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle.aplus-carousel-active {\n background-color: #DE7921;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot--display-none {\n display: none;\n}\n\n\u003c\/style\u003e\n \n \u003cdiv class=\"aplus-mantle aplus-module\"\u003e\n \u003cdiv class=\"aplus-carousel-nav\"\u003e\n \u003cul id=\"aplus-pagination-group-2-premium-aplus-13-carousel-2\" class=\"aplus-pagination-dots\" aria-label=\"tablist-section\" role=\"tablist\"\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block aplus-carousel-active\" aria-selected=\"true\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 1}' aria-label=\"slide-1\" aria-controls=\"premium-aplus-13-carousel-2-slide-0\" tabindex=\"0\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 2}' aria-label=\"slide-2\" aria-controls=\"premium-aplus-13-carousel-2-slide-1\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 3}' aria-label=\"slide-3\" aria-controls=\"premium-aplus-13-carousel-2-slide-2\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 4}' aria-label=\"slide-4\" aria-controls=\"premium-aplus-13-carousel-2-slide-3\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 5}' aria-label=\"slide-5\" aria-controls=\"premium-aplus-13-carousel-2-slide-4\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"Shake Up Your Shade\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0ee5ee41-5639-444b-9628-102b7a9096f9.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Shake Up Your Shade\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0ee5ee41-5639-444b-9628-102b7a9096f9.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-12-regimen-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-12-regimen-carousel\"\u003e\n \u003cajsp:map var=\"carouselContainerAria\" roledescription=\"carousel\" label=\"Featured content carousel\"\u003e\n\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-12\"\u003e \u003cdiv data-module-id=\"4\" class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-12-carousel-4-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-12-carousel-4\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular aplus-image-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Step 1 Shampoo and Dry Hair\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9e6b79d3-62c7-4e58-a2fb-93da5633209b.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Step 2 Mix and Section\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0fa11e29-d694-4e27-88ea-cc89172793da.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Step 3 Apply Color\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/96c49931-e098-41bf-be95-8ba1356d9532.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Step 4 Rinse in Cold Water\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b203b862-5fdd-48eb-9ade-383ccd1281d3.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Step 5 Style and Leave a Review\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f0d022e1-dc67-4106-9866-bf32466d7b73.__CR0,0,2928,1200_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"aplus-headline-top regimen\"\u003e\n \u003c\/div\u003e\n \u003cdiv id=\"aplus-carousel-actions-4\" aria-label=\"tablist section\" class=\"a-section aplus-carousel-actions regimen\" role=\"tablist\"\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-4 aplus-active\" id=\"a-autoid-23\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-23-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e1\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eShampoo and Dry Hair\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-4\" id=\"a-autoid-24\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-24-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e2\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eMix and Section\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-4\" id=\"a-autoid-25\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-25-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e3\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eApply Color\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-4\" id=\"a-autoid-26\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-26-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e4\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eRinse\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-4\" id=\"a-autoid-27\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-27-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e5\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eStyle\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/ajsp:map\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-9-comparison-table-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-9-comparison-table-carousel\"\u003e\n \u003cdiv class=\"premium-aplus premium-aplus-module-9 aplus-comparison-table \"\u003e\n \u003cdiv class=\"a-section a-spacing-none base-container\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-content-container aplus-comparison-table-left-content\"\u003e \u003cdiv class=\"aplus-comparison-table-base-item-container\" style=\"background-image: url(https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8086856d-c74c-4838-be8c-3b5a01ef1372.__CR444,0,2025,2905_PT0_SX488_V1___.jpg)\"\u003e\n \u003cdiv class=\"aplus-comparison-table-base-item-caption aplus-primary-text-color\"\u003e\n \u003cdiv class=\"a-section a-spacing-none\"\u003ePurple AF\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none\"\u003e\u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-content-container aplus-comparison-table-center-content\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-display-table aplus-comparison-table-main-container\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-container aplus-display-table-cell\"\u003e \u003cdiv class=\"aplus-comparison-table-header aplus-display-inline-block aplus-primary-color\"\u003e\n \u003ch3 class=\"a-text-center aplus-h3 a-text-bold\"\u003e Compare Purples \u003c\/h3\u003e \u003c\/div\u003e\n \u003cdiv class=\"a-section a-spacing-none compare-51 comparison-table\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-primary-color aplus-primary-border\"\u003e \u003ctable class=\"a-normal aplus-comparison-table-content\"\u003e \u003ctbody\u003e\n\u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Vegan \u0026amp; Cruelty-Free \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e No Harsh Chemicals \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Long-Lasting \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Conditioning \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e Lt Brown to Platinum \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Best On \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e Lt Brown to Platinum \u003c\/h3\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e 4oz and 8oz \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Size \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e 5.6oz \u003c\/h3\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none compare-52 comparison-table aplus-display-none\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-primary-color aplus-primary-border\"\u003e \u003ctable class=\"a-normal aplus-comparison-table-content\"\u003e \u003ctbody\u003e\n\u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Vegan \u0026amp; Cruelty-Free \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e No Harsh Chemicals \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Long-Lasting \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Conditioning \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e Lt Brown to Platinum \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Best On \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e Blonde to Platinum \u003c\/h3\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e 4oz and 8oz \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Size \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e 4oz and 8oz \u003c\/h3\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none compare-53 comparison-table aplus-display-none\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-primary-color aplus-primary-border\"\u003e \u003ctable class=\"a-normal aplus-comparison-table-content\"\u003e \u003ctbody\u003e\n\u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Vegan \u0026amp; Cruelty-Free \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e No Harsh Chemicals \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Long-Lasting \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Conditioning \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003cdiv class=\"aplus-comparison-table-tickbox aplus-comparison-table-tickbox-selected aplus-secondary-color aplus-primary-border-checkbox\"\u003e\n \u003cdiv class=\"a-section aplus-comparison-table-checkmark\"\u003e \u003cdiv class=\"aplus-comparison-table-checkmark-stem aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003cdiv class=\"aplus-comparison-table-checkmark-kick aplus-primary-color\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e Lt Brown to Platinum \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Best On \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e Platinum \u003c\/h3\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003c\/tr\u003e\n\u003ctr\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e 4oz and 8oz \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p2\"\u003e Size \u003c\/h3\u003e \u003c\/td\u003e \u003ctd\u003e \u003ch3 class=\"a-text-center aplus-p3\"\u003e 4oz and 8oz \u003c\/h3\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-content-container aplus-comparison-table-right-content\"\u003e \u003cdiv data-carousel-name=\"5\" class=\"a-section a-spacing-none aplus-comparison-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-9-carousel-5-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-9-carousel-5\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular aplus-comparison-table-carousel\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-comparison-table-carousel-element\"\u003e \u003cdiv id=\"premium-aplus-9-carousel-5-slide-1\" class=\"a-section aplus-comparison-table-carousel-element-container\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-carousel-element-caption aplus-primary-text-color\"\u003e \u003cdiv class=\"a-section a-spacing-none\"\u003ePurple Madness\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cimg alt=\"Purple Madness hair dye\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f1ca036f-c19c-4b13-b4cb-80b6bbe51262.__CR164,0,753,1080_PT0_SX488_V1___.jpg\"\u003e \u003cdiv class=\"aplus-link-container\"\u003e\n \u003cspan class=\"a-button a-button-toggle\" id=\"a-autoid-28\"\u003e\u003cspan class=\"a-button-inner\"\u003e Learn More \u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-comparison-table-carousel-element\"\u003e \u003cdiv id=\"premium-aplus-9-carousel-5-slide-2\" class=\"a-section aplus-comparison-table-carousel-element-container\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-carousel-element-caption aplus-primary-text-color\"\u003e \u003cdiv class=\"a-section a-spacing-none\"\u003eViolet Dream\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cimg alt=\"Violet Dream\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/56bd552c-e308-4a60-b97c-d64705b3801c.__CR444,0,2025,2905_PT0_SX488_V1___.jpg\"\u003e \u003cdiv class=\"aplus-link-container\"\u003e\n \u003cspan class=\"a-button a-button-toggle\" id=\"a-autoid-29\"\u003e\u003cspan class=\"a-button-inner\"\u003e Learn More \u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-comparison-table-carousel-element\"\u003e \u003cdiv id=\"premium-aplus-9-carousel-5-slide-3\" class=\"a-section aplus-comparison-table-carousel-element-container\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-comparison-table-carousel-element-caption aplus-primary-text-color\"\u003e \u003cdiv class=\"a-section a-spacing-none\"\u003eGirls Night\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cimg alt=\"Girls Night hair dye\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1ccd250b-01c0-46c4-a628-b0d14e1fd9ba.__CR444,0,2025,2905_PT0_SX488_V1___.jpg\"\u003e \u003cdiv class=\"aplus-link-container\"\u003e\n \u003cspan class=\"a-button a-button-toggle\" id=\"a-autoid-30\"\u003e\u003cspan class=\"a-button-inner\"\u003e Learn More \u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-container\"\u003e \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-mantle.aplus-module .aplus-pagination-dots {\n margin: 0;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot {\n display: inline-block;\n list-style: none;\n}\n\n.aplus-mantle.aplus-module .aplus-carousel-nav {\n text-align:center;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle {\n display: inline-block;\n cursor: pointer;\n height: 15px;\n width: 15px;\n border: 1px solid #000;\n border-radius: 20px;\n background-color: #fff;\n margin-left: 5px;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle.aplus-carousel-active {\n background-color: #DE7921;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot--display-none {\n display: none;\n}\n\n\u003c\/style\u003e\n \n \u003cdiv class=\"aplus-mantle aplus-module\"\u003e\n \u003cdiv class=\"aplus-carousel-nav\"\u003e\n \u003cul id=\"aplus-pagination-group-5-premium-aplus-9-carousel-5\" class=\"aplus-pagination-dots\" aria-label=\"tablist-section\" role=\"tablist\"\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block aplus-carousel-active\" aria-selected=\"true\" data-action=\"aplus-pagination-dot-action-5-premium-aplus-9-carousel-5\" data-aplus-pagination-dot-action-5-premium-aplus-9-carousel-5='{\"page\": 1}' aria-label=\"slide-1\" aria-controls=\"premium-aplus-9-carousel-5-slide-0\" tabindex=\"0\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-5-premium-aplus-9-carousel-5\" data-aplus-pagination-dot-action-5-premium-aplus-9-carousel-5='{\"page\": 2}' aria-label=\"slide-2\" aria-controls=\"premium-aplus-9-carousel-5-slide-1\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-5-premium-aplus-9-carousel-5\" data-aplus-pagination-dot-action-5-premium-aplus-9-carousel-5='{\"page\": 3}' aria-label=\"slide-3\" aria-controls=\"premium-aplus-9-carousel-5-slide-2\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"6\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 6\"\u003e \u003cul class=\"faq-list\"\u003e\n \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e What makes Arctic Fox Purple AF different from other purple hair dyes? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e How light does my hair need to be for Purple AF to achieve maximum intensity? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Will Purple AF work as a toner for yellow-toned blonde hair? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e How does Purple AF fade compared to permanent purple dyes? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Is Purple AF safe for frequent reapplication on bleached hair? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term. \u003c\/p\u003e \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e","brand":"GIFTIONA","offers":[{"title":"Default Title","offer_id":46225132093636,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/5283\/8596\/files\/71GMEw1cPSL._SL1500.jpg?v=1780903262","url":"https:\/\/giftiona.com\/products\/arctic-fox-semi-permanent-hair-dye-purple-af-vegan-cruelty-free-ammonia-free-8-fl-oz","provider":"GIFTIONA","version":"1.0","type":"link"}