{"product_id":"matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-strengthens-and-adds-shine-for-color-treated-blonde-white-and-platinum-hair-vegan-33-8-fl-oz","title":"Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026 Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 33.8 Fl Oz","description":"\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e MATRIX\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e silver\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eToning Purple Shampoo: So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde platinum grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones\u003c\/li\u003e\n\u003cli\u003eHydrating Formula: Illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair. Perfect for lightened or icy blondes looking to add restore repair and hydrate\u003c\/li\u003e\n\u003cli\u003eKey Benefits: Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while rehydrating dry hair with extra moisture and color care\u003c\/li\u003e\n\u003cli\u003eSuggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen\u003c\/li\u003e\n\u003cli\u003eSo Silver Collection: Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Product Description\u003cbr\u003e\n\u003cbr\u003e\nThis professional salon grade clarifying shampoo cleanses and neutralizes unwanted brassy warmth and eliminates dull, yellow tones. It illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair ranging from grey to white shades.\u003cbr\u003e\n\u003cbr\u003e\nBrand Story\u003cbr\u003e\n\u003cbr\u003e\nMATRIX is a leading professional hair care and hair color brand worldwide. We aim to provide hair care and styling products that inspire creativity and deliver superior results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 07-04-2019\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 10.1 x 3.1 x 3.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e U-HC-10225\u003c\/p\u003e\u003cp\u003e\u003cb\u003emodel number:\u003c\/b\u003e HS-01478\u003c\/p\u003e","brand":"GIFTIONA","offers":[{"title":"Default Title","offer_id":46339214246084,"sku":"B017Y3WBKW","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/5283\/8596\/files\/61ECjWRyHtL.jpg?v=1783223960","url":"https:\/\/giftiona.com\/products\/matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-strengthens-and-adds-shine-for-color-treated-blonde-white-and-platinum-hair-vegan-33-8-fl-oz","provider":"GIFTIONA","version":"1.0","type":"link"}