Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
Details: Joico Color Balance Purple Shampoo delivers cooling results & protects hair while neutralizing unwanted yellow & warm tones in blonde hair. With long-lasting results for up to 12 washes, this paraben-free shampoo boosts shine & smoothness while making hair over 2X stronger
