A fortifying shampoo for weak, fragile hair, blended with microPROtec complex and Inter-Amino-Bond-Builder. Instantly provides care and structure. The first step towards strengthening and protecting to reduce hair breakage. As gentle as water, the unique FadeStopFormula minimizes color fading with every use.
Brand Story
Founded in Germany in 1948, Goldwell has been a pioneer in the hair category, creating some of the industry’s most innovative products. Goldwell products deliver stunning results that start at the salon and continue at-home.
