Provides a new color luminosity formula for colored and non-colored hair.
Formulated to keep salon color and highlights vibrant until your next visit.
This formula is most effective on thick to coarse hair types.
The Extra Rich Color Brilliance line uses new innovative Luminescine Technology which transforms non-visible UV light into visible light for magnificent brilliance.
The new innovative microPROtec complex distributes essential care ingredients quickly and evenly for instant results you can see and feel.
Details: Product Description
Extra Rich Color Brilliance Shampoo is as gentle as water and can be used daily, the unique FadeStopFormula minimizes color fading with every use. This shampoo instantly brings out color luminosity and minimizes color fading. How To Use: Distribute through wet hair and massage into a lather. Rinse thoroughly.
Brand Story
Founded in Germany in 1948, Goldwell has been a pioneer in the hair category, creating some of the industry’s most innovative products. Goldwell products deliver stunning results that start at the salon and continue at-home.
