MAXIMUM GRAY COVERAGE FOR STUBBORN GRAYS - This Knockout Collection shade is formulated with extra pigment to deliver 100% maximum coverage, making it ideal for mostly gray roots or hard-to-cover grays that just won't quit.
VERSATILE COLOR APPLICATION - Perfect for covering the most stubborn gray roots, all-over color refresh, and seamless root touch-ups. Salon-quality permanent color from the same formula used in Madison Reed Hair Color Bars.
SMART 8-FREE FORMULA - Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Get gorgeous, long-lasting permanent color without the harsh ingredients found in traditional box dyes.
NOURISHING INGREDIENTS FOR HEALTHY-LOOKING HAIR - Enriched with keratin, argan oil, and ginseng root extract to leave hair feeling soft, shiny, and conditioned - not dry or damaged like with conventional color.
TESTED FOR YOUR PEACE OF MIND — Dermatologist-tested, cruelty-free, and Leaping Bunny certified. Kit includes Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and detailed instruction booklet. Subscribe & Save for automatic deliveries on your schedule — most customers recolor every 4–6 weeks
