Color-safe, sulfate-free formula helps repair and seal the cuticle with ArganID technology.
Details: Product Description
Moroccanoil® Blonde Perfecting Purple Shampoo combats brassiness in blonde, lightened, or grey hair. Violet pigments counteract harsh yellow and orange tones, restoring color to its intended appearance. ArganID™ technology helps infuse argan oil into hair’s cortex, helping to repair and seal the cuticle. 92% of consumers reported this shampoo tones down brassiness (in an independent study on consumers ages 18–65, after 1 application).
Brand Story
A story of success, an impulse for innovation and a relentless pursuit of high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil.
