Powerful weekly toning for medium to dark and highlighted blondes
Deep violet formula corrects yellow, brassy tones and brightens highlights
Details: For medium to dark and highlighted blondes that need powerful weekly toning, Paul Mitchell Platinum Plus Deep Violet Shampoo delivers 5x more toning power than Platinum Blonde Violet Shampoo. This purple shampoo has a deep violet formula that instantly tones and corrects yellow, brassy tones and brightens highlights while improving manageability and adding shine. For best results, use weekly.
Hair Type: Ideal for Blonde, Highlighted, Gray or Silver Hair.
Fragrance: Refreshing cucumber melon scent with soft floral notes.
Environmental Responsibility: Our commitment to reducing our environmental impact is stronger than ever. That’s why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.**
*Bottles and jars will be 50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials.
**Check your local requirements.
