About this item

• CLEANEST INGREDIENT LIST ON THE MARKET ? Most clays pack 15?30 unnecessary chemicals. Ours has just 6. Every ingredient serves a purpose. No fluff, no fillers, no compromises. This is performance, simplified.
• STRONG HOLD, MATTE FINISH ? Delivers a firm but flexible hold with a natural, non-greasy matte look. Perfect for clean styles, textured volume, or effortless everyday structure.
• ONLY WHAT YOUR HAIR NEEDS ? Formulated with Bentonite Clay for structure, Beeswax for hold, Coconut & Castor Oils for scalp and strand health, Purified Water, and Essential Oils for a fresh, subtle scent.
• TEXTURE & VOLUME WITHOUT BUILDUP ? Adds body, lift, and definition to all hair types, without weighing it down. Rinses out clean thanks to its water-based, non-waxy formula.
• ZERO PARABENS. ZERO SULFATES. ZERO NONSENSE. ? As always with Simpletics, we believe in less but better. No synthetics, parabens, sulfates, alcohols, or petroleum-based waxes. Just a clay that works as nature intended.