Dark Purple Toning Shampoo helps neutralize darker yellow and brassy tones while brightening blonde, silver and gray hair with concentrated purple pigment and stronger brass correction.
Dark Purple Toning Shampoo helps neutralize darker yellow and brassy tones while brightening blonde, silver and gray hair with concentrated purple pigment and a moisturizing, non-drying formula. Designed to tone quickly without leaving hair dry or rough, this sulfate free purple shampoo helps refresh color while maintaining softness, shine and healthy-looking hair. Unlike many toning shampoos that require long processing times and can leave hair feeling stripped, Dark Purple Toning Shampoo delivers stronger brass correction with conditioning support to help preserve softness and manageability. The concentrated purple pigment helps tone effectively so hair does not need prolonged exposure to achieve visible results. The color safe, sodium chloride free formula is ideal for maintaining blonde, silver, gray and highlighted hair, including hair extensions and chemically treated hair. For lighter yellow brassiness, use Purple Toning Shampoo. For maximum correction of extra dark yellow tones, use Extra Dark Purple Toning Shampoo. To neutralize orange tones, use the Virgo de Novo Blue Toning Shampoo system. Live in Color.
