Dark Purple Toning Shampoo helps neutralize darker yellow and brassy tones while brightening blonde, silver and gray hair with concentrated purple pigment and stronger brass correction.
Moisturizing non-drying formula tones quickly without leaving hair rough, dry or stripped like many traditional purple shampoos.
Concentrated purple pigment helps refresh blonde and highlighted hair so prolonged processing time is not required for visible toning results.
Sulfate free, sodium chloride free and color safe formula helps maintain softness, shine and healthy-looking hair while protecting color treated hair.
Ideal for blonde, silver, gray, highlighted and balayaged hair experiencing darker yellow brassiness and stronger unwanted warm tones.
Safe for chemically treated hair and an excellent choice for maintaining blonde hair extensions and salon color services.
For lighter yellow brassiness, use Purple Toning Shampoo. For maximum correction, use Extra Dark Purple Toning Shampoo.
Part of the Virgo de Novo precision toning system designed to deliver fast toning with less dryness and healthier-looking hair.
